A 360° Campaign Built from Social

For ALDI’s Friss-Stylers campaign, we brought back the brand’s iconic characters and connected them with a pop-cultural world that perfectly captures the retro revival: the iconic universe of Bomfunk MC’s.

The campaign set out to place these familiar characters in a fresh, energetic and contemporary context, while preserving the sense of nostalgia that makes both worlds instantly recognizable. DEEP was responsible for the full creative concept, creative direction, and content production of the 360° campaign.